Overall Marketing Perspective

After traveling abroad for 5 weeks, it is more clear to me than ever how business is becoming more global. There are more complexities to business than I previously understood. Marketing plays a large role in business in connecting companies to other companies and to customers.

In a globalized society, marketing must reach the market. This means market research! Marketing that reaches an American middle class audience may or may not be appropriate to reach a middle class group of customers in Peru. In marketing, any assumptions must be validated and turned into reasonable fact. Because you receive results in one country does not mean that you will obtain the same results in a neighboring country, and it is naive to believe this is true.

As business expands and the world becomes more interconnected, it will also become more important for smart and effective marketing.